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Does Your Vision Add Value?

Jan 22, 2014 11:22:37 AM

You must give birth to your images.
They are the future waiting to be born.
Fear not the strangeness you feel.
The future must enter you
long before it happens.
Just wait for the birth,
For the hour of new clarity.

Rainer Maria Rilke

This January has been busy with updating budgets and marketing plans. It has been a time of deep reflection and challenging our thinking. The Xponents team has been consistently and carefully considering and creating the future. We have been revisiting our vision and asking ourselves, is this still viable?
At Xponents we elevate individuals, teams, and organizations above self-imposed limitations to recognize their limitless potential through honoring and unleashing the unique talent, values, vision, and purpose inherent in all.
I have been holding this vision for more than ten years. I wonder at the start of a new budget cycle, is my vision still something I am called to do? Are others as inspired as I am by the power that exists when we see and are seen for the seeds of greatness we possess? Am I being self-indulgent, or is this work we do adding value to our customers?
Today during our morning meeting we were discussing our value proposition:

  • • What problem does our product or service solve?
    • Exactly who are we solving the problem for?
    • What are the key benefits of our products and services?
    • How are we different from our competition?

Here are some of the things I have been thinking about.

What problems do we solve?

Often our customers come to us to grow leaders. They ask us to educate and build awareness so that leaders transform performance by going beyond managing results and instead lead people to greatness. The business problems they want to solve are weak sales or service performance, issues with productivity, low team member engagement, challenges due to conflict and collaboration, or lack of alignment around goals and strategies.

Who are we solving the problem for?

Our ideal customer is in a mid to large corporation or a government agency. We hold a GSA Schedule, and have done work in a variety of government agencies. We like to think we attract Senior Business and Learning Professionals who are progressive and understand the link between business results and human performance. We believe these individuals recognize the value of having a different kind of conversation in the workplace which stems from knowing the formula for developing authentic trust and connected and transparent relationships.

What are our products and services and their key benefits?

We solve these business problems with out of the box and customized products and services that develop leaders and teams to balance a drive for results by being caring and connected to others. We say our mission is:
Designing, developing, and delivering cutting-edge, experiential leadership development products and services that have a dramatic, transformative, and lasting impact on performance.

This means we provide consulting services, coaching services, and workshops that focus on developing leadership skills, such as emotional intelligence, coaching skills for managers, and collaboration and partnering.
While there are many benefits that our customers experience, the three key benefits are:

• Our products improve performance by defining what success looks like and we support you in developing the map to get there.
• Our products are designed to create sustainability through an emphasis on systems thinking and change management methodology.
• Create reliability and repeatability by deepening individual awareness of strengths to leverage and obstacle to manage. We link awareness to action.

What makes us different from the competition?

At Xponents, our vision is not only about Leadership Mastery of the soft skills. We stand for transforming organizations by transforming the conversations that happen in the workplace. We believe that organizations that are leadership centric are employee centric, and customer centric. You might say that we are people centric. When we truly care about others success then everyone wins…especially the shareholder.

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Deb Siverson

Deb Siverson is the owner and founder of Xponents. She completed her Masters in Organizational Leadership from University of Colorado-Boulder. Deb is the author of the book, "The Cycle of Transformation: igniting organizational change through the leader coach."

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